Aarki Nights, our series of global networking events, landed in the vibrant city of Bangalore, India, last week. We gathered industry experts to discuss different perspectives on programmatic related issues that are unique to the growing Indian market. We talked about trends, solutions, and growth opportunities for programmatic app marketing campaigns with our current clients, prospects, and partners.
Programmatic advertising is making waves globally and India is not an exception. According to Inmobi, 80% of advertisers have seen efficiency gains with programmatic buying, and more and more mobile marketers in India are reaping the benefits of programmatic. Seventy-three percent of marketers are already profiting from programmatic advertising, and the remaining 27% say they are planning to adopt programmatic soon.
Aarki Nights Bangalore was held in an intimate atmosphere and was all about drinks, hors d'oeuvre, and knowledge sharing! We’re pleased that industry professionals joined our event, and that we were able to provide a supportive environment to talk all things programmatic.
We aim to deliver mobile marketing performance at scale and support the growing demand of the Indian market and are excited to see what's ahead of us. Wondering where the next Aarki hosted event will be? Watch out for more details coming soon.