Aarki is excited to welcome Naoki Kobayashi, Sr. Director of Sales – Japan, who will lead sales in Asia-Pacific region.
Mobile programmatic is rapidly growing in Asia and as the technology infrastructure becomes fully established in the region and different app marketing strategies evolve to help marketers better understand users, the industry is expecting APAC to become one of the centers of digital evolution. With the addition of a new team member, Aarki is strengthening its global footprint and continues to deliver strong results across different verticals and regions at scale.
“Our goal is to offer mobile app marketers a return on investment (ROI) that is several times higher than what they are used to,” said Sid Bhatt, CEO, and co-founder of Aarki. “With strong team leaders, we will be able to reach a wider scope of advertisers and will share our experience on different app marketing strategies.”
"With the focus shifting from KPI mainly on CPI to ROAS for mobile app marketing, I am confident that the unique approach of Aarki can offer appealing benefits not only to the main existing clients—mobile marketers in the game industry—but also to those in other industries.
I feel honored to participate in Aarki’s new initiative in the Japanese market. I look forward to providing mobile marketers and app users with great values and experiences through Aarki’s services."
Programmatic has become the backbone of online advertising and to keep pace with the increasing demand, Aarki is expanding its global presence.