We, at Aarki, believe that full and granular transparency is the key to good decision making in the mobile marketing ecosystem. In keeping with that belief, our new integration with TUNE Multiverse is aimed to support the initiative that advertisers should have up-to-date insights into the performance of their ad spend.
What is Multiverse?
Designed to simplify the complexity of mobile ad campaign analytics and optimization, Multiverse allows marketers to quickly determine and understand return on ad spend (ROAS) across all their channels. The platform provides full ROAS reporting by combining data from attribution providers and ad partners.
So, what is the most beneficial part of this platform? Let’s shed some light on the advantages:
- Hassle-free data collecting. Multiverse provides a unified view into ad performance — advertisers get a single platform that pulls together all the data they need to see the current state of the performance of their campaigns: return on ad spend, lifetime value, cost per install, installs, opens, profit, and revenue, etc.
- Improved productivity. “Multiverse is the only return on ad spend platform that provides hourly granularity, users can get up-to-date insight into the performance of their ad spend, and adjust accordingly,” as stated in the article by Christopher Shively, TUNE.
- Informed decision making. Powerful reporting and API allow marketers to accurately analyze ad spend and ROAS, as well as export this data into their own internal BI systems.
- Convenient alert delivery. Marketers can stay informed on both desktop and mobile by leveraging one or more of Multiverse’s alert delivery methods: the Multiverse web app, Multiverse Slack Bot, and even email.
Why Does It Matter?
“We believe marketers should have complete visibility and control over their campaigns in real-time, and we are excited that this partnership gives our advertisers another way to track their investment with Aarki, and others,” said Nicol Cseko, Director of Product at Aarki.
Transparency, however, is a two-way street and we strongly encourage advertisers to share as much data with their marketing partners as possible, especially via attribution partner postback and API, since it is the key to maximize our ability to deliver the best and most effective performance for their campaigns.
Excited to use Multiverse? Add Aarki as a partner following the steps presented in this video. For more info, please email firstname.lastname@example.org.