Aarki announces its integration with AdColony to offer full-screen HD quality video ads to app marketers. Advertisers can access AdColony’s premium Instant-Play™ video SDK-based supply at scale via programmatic buying. AdColony’s Instant-Play™ technology delivers a better user experience by virtually eliminating video ad load time. Aarki has seen good ROI performance from this premium video supply.
“As we seek impactful premium in-app placements that drive results for our roster of mobile app advertisers, AdColony’s programmatic supply is well aligned with our advertiser needs,” said Nicol Cseko, Director of Product at Aarki. “We were attracted by their global footprint and look forward to further scaling our partnership.”
"Over the course of our partnership, Aarki has grown to be one of the strongest and most efficient performance bidders across the AdColony Exchange. They've demonstrated they can deliver strong CPMs across different verticals and regions at scale, and they continue to grow as one of our most intelligent buyers," said Jed Lambert, SVP of Programmatic at AdColony.
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.4 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s primetime apps and sites, AdColony is trusted by Fortune 500 brands and more than 85% of the world's top grossing mobile publishers. Known for their exclusive Instant-Play™ HD video technology, proprietary rich media formats, their global performance advertising business, programmatic marketplace, and their extensive ad SDK footprint in the top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.