Aarki announces its integration with Oath’s ONE by AOL: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.
This integration gives Aarki access to high quality, mobile inventory from across Oath’s house of brands and additional sites, enabling us to run video interstitial ads and deliver greater user experience for retargeting and user acquisition campaigns. Moreover, its friendly user interface allows us to optimize settings based on our need.
“Inventory with performance makes an ad exchange outstanding and Oath is definitely making a mark,” says Kim Aquino, Director of Business Development and Marketing at Aarki. “We’ve already been taking advantage of this integration and have seen good return on investment (ROI), install rate (IR) and click through rate (CTR) during recent campaigns.”