This integration gives Aarki access to InMobi’s high-quality unique inventory, allowing us to run vertical and landscape full screen VAST video ads with high completion and conversion rates. Moreover, InMobi has an excellent team committed to delivering strategic solutions and services.
InMobi Exchange is integrated with 22,000 apps across verticals with global scale. To provide advertisers with better information for targeting users with their message, InMobi's high rate of SDK integrations across these apps sends clear signals that include device IDs, latitude-longitude signals, and audience data.
“We are thrilled to announce our partnership with InMobi. We believe that maximizing supply partners like InMobi that can drive higher return on ad spend is one of the key ingredients to making a campaign successful,” says Kim Aquino, Director of Business Development and Marketing at Aarki.
“We’re excited to integrate with Aarki’s sophisticated bidder to scale across InMobi’s innovative mobile-first ad formats, such as vertical video.” says Kayla Wilson, Director of Programmatic Partnerships at InMobi. “We’re already seeing incredible results in the short period we’ve been integrated.”
InMobi is a global mobile advertising platform that specializes in delivering the best ROI for mobile marketers. A mobile-first and mobile-only platform, InMobi has been pioneering the next generation of ad experiences, including video advertising, on the back of deep learning based optimization engines.
InMobi platforms help brands, performance marketers and app publishers engage mobile users across different stages of their lifecycle, converting each mobile moment into an opportunity to drive engagement and revenue. Recognized by Fast Company as one of The Most Innovative Companies in 2016, InMobi reaches over 1.5 billion unique mobile devices worldwide and is redefining business models for the mobile ecosystem. For more information, visit www.inmobi.com