As the end of 2015 nears, it’s time to look forward and see what’s in store for the future. I’ve had the chance to sit down with Dr. Yumio Saneyoshi, who has over 15 years of industry experience, and chat about his predictions on what we can expect in 2016.
What do you think will be the three emerging trends in ad tech next year?
First, the era where advertisers just spam users with quantity is wrapping up because of the release of Apple’s iOS 9 and flood of ad blockers. Next year, relevant ad will become a trend. Second, the war between Google and Apple will intensify. While Google is trying many different methods to revive the mobile web, Apple is trying to make it less and less relevant. Third, app developers will discover more and more rich opportunities away from their home country so app marketing will expand globally.
What implications do these three trends have on app marketing?
The ad relevancy trend will have positive effect for app marketers whose business model is based on taking the time to develop and deliver meaningful ads. It’ll have a negative effect on those playing the volume game so app marketers will have to invest more not just in targeting ads but also into improving creations of ad. They should establish a creative process that reflects both personalization and relevancy instead of spam.
The Google vs. Apple war will have both positive and negative effect since each entity is investing in their own strengths. Google’s mobile web will be faster while Apple’s App Store will be better. Increasingly, app marketers will have to invest in two sources: in-app marketing and mobile web marketing. This could be very costly and both entities could start restricting access, causing the app marketing industry to become a fragmented market.
Global expansion can only have a positive effect because it opens up a bigger market for everyone. Local regions and big tier countries alike will have more variety of apps available which means app marketers will find a lot more opportunities. Being able to market across culture will become more and more important from small to large app developers.
What have Aarki done to prepare for these trends?
Aarki has always been investing in mapping and combining creative ad creation process with targeting and optimization aspects. This way, we aren’t just targeting users with spams. We target creatives that provide relevant information and give users the choice of what ads they want to engage with. Being a multicultural company that has worked with clients around the globe, we’ve always been advocates for users. No matter what the environment, whether it is the mobile web or the App Store, Aarki strives to provide the best app marketing solutions.
What's the bottom line?
2016 will be a great year for app marketers who strategize and invest in relevant ads. There will be great opportunities for those who are ready to take on new markets.
To learn more about Aarki's app marketing solutions, please reach out to us at firstname.lastname@example.org.