Our love affair with interactive went public in March at ad:tech San Francisco 2014 with our launch of Aarki Studio, and since then we’ve been busy professing our love around to the ad world. See below for a quick round up of recently published articles and releases.
Multiscreen Advertising Campaigns and Live Events
The FIFA World Cup is almost here! In anticipation of countless advertisers running for the ball, Sid wrote an article for iMedia Connection on how to effectively implement a multiscreen advertising campaign in conjunction with live events. “With events like the FIFA World Cup just around the proverbial corner, marketers need to focus their second screen strategies around engagement through curated creative, connected content and quick decisions.”
Aarki Studio and Interactive Ad Engagement
All Voices spoke with our CEO and co-founder, Sid Bhatt, about Aarki studio, our interactive creative advertising platform, interactive advertising engagement and native advertising.
Tips for Improving Interactive Ad Engagement
As “fat finger” clicks become an established industry roadblock to true ROI, advertisers are looking to other metrics. In a piece for Adotas, Sid reviews the importance of engagement metrics and details five tips for improving ad engagement. “By focusing on engagement, advertisers can increase overall ad performance. Specifically, interactive mini-game ads can outperform standard banner advertising by up to 22.5x. This level of engagement from interactive ads shows the need for the industry to adopt an engagement-focused advertising funnel.”
In this piece, Sid speaks with Murray Newlands from Your Story at ad:tech on growing Aarki from ten to more than one hundred employees. Listen for tips on how to be a successful entrepreneur.
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