The epidemic of killed pitches is rampant, as detailed last week in Ad Week’s “Creative Review Shortlists Are No Longer All That Short." Tasked with concepting, creative types are finding themselves falling asleep with a computer in their lap and post happy hour quality time with Photoshop. To put a spring back in your step, a sparkle in your eye and a light in your light bulb, here are five amazing non-rich media ads to inspire your creativity for your next multiscreen, multichannel advertising pitch.
1. Not your grandfather's classifieds.
Creative director Felipe Salazar of Sancho BBDO hides a 3D kitchen in the classifieds.
2. Making a point.
A great print ad by 20th Century Fox promoting "The Book Thief." The ad left two pages in the NY Times almost completely blank.
3. Renovation is the billboard.
Agency Jung von Matt/Elbe turned around OBI, German home improvement retailer, with renovated billboards.
4. Living, breathing ads.
Denizen Company brought Qualcomm's mobile experience to bus stop signage.
5. Slam dunk.
Foote, Cone and Belding created an Oreo optical illusion on a shopping mall elevator.
As a part of the interactive advertising industry, Aarki encourages you to think outside of the rectangle. We built Aarki Studio for creative types to innovate multiscreen rich media advertising, ask us about it on our contact page.