This year's GMIC was host to more than 10,000 mobile tech professionals from around the world including our CEO Sid Bhatt who sat on a panel centered around How to Acquire International Users and Make Money alongside Chris Dury, CEO of Getjar and Djamel Agaoua, Chairman from MobPartner.
Mobile monetization and user acquisition were a big theme at the show as the Chinese app market continues to experience rapid growth, with significant increase in the competitive landscape forcing publishers and developers to find new ways to drive quality downloads and monetize their users. In order for Chinese developers to succeed in today's crowded app market it is key that they focus on geographies where RPDAU is high which can vary depending on the category (RPG, gambling, adventure, puzzle, etc). Localizing apps for specific markets is also key for global success. Many games that are very popular in the Chinese market do not gain the same traction in North America, and vice versa, due to a variety of factors including player preferences and style, culture, design and more. A successful localization and culturization strategy needs to be executed by a local publisher, familiar with the market and it's user nuances.
Beyond geography and localization, developers can benefit from building their apps for growth and integration that are cross platform and are inherently social. These provide greater opportunity for monetization leading to opportunities like carrier integration which provide significant opportunity for growth as seen with Kakao Talk, WhatsApp and Path. Of course, this is a bit of the chicken and the egg problem, you need users to get a carrier deal and to get users you need a great app, visibility and virality. App Store features can help with visibility, but inevitably you need an 'in' at Apple or Google and this can be even more competitive than the app store itself. Combined, these factors enable game developers to focus on what they do best, building great games that users love, while successfully competing in a highly crowded app world.
Given these localization challenges we've decided to expand to the China, opening an office in Beijing, to better serve our local Asian market. We're working with agencies and app publishers, including Animoca and GREE, to successfully drive engagement, monetization and user acquisition. our expansion to China marks an important milestone in the growth of Aarki and we are excited to build out our team in Beijing. If you're interested in working with Aarki in China or would like more information about how to acquire users and make money with a localized approach, contact us at firstname.lastname@example.org.