Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Mobile Marketer Best Practices: Taking Advantage of In-App Ad Formats

Source: MoPub
By Michael Borgmann, Programmatic Demand Lead at Twitter

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Appeal to Emotions

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Emotions form connections. In advertising, emotions can help humanize an ad’s message, which leads to more chances of resonating with viewers. Ads that appeal to emotions focus more on feelings of characters and strong imagery rather than providing a logical reason to believe the ad’s claim.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

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Dating in the Digital Age

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Aspiring daters are open to making connections digitally, providing dating app advertisers with more reach. This is a continually-growing market that dating app advertisers can use to their advantage.

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Grow Your Shopping App

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E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?

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Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

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Bid Landscape Evolution: Q1 2019

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As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy.

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Aarki Honored as Bronze Stevie® Award Winner in 2019 American Business Awards®

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We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

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Do's and Don'ts for Your First Retargeting Campaign

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Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

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Discussions at Programmatic Connect Seoul

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The main goal of Aarki Programmatic Connect events is to create a casual atmosphere for interactive discussion on topics in machine learning and other technical fundamentals. While this is true for all Programmatic Connect events regardless of where they are held, no two events are the same. Programmatic Connect Seoul was like no other. It was a unique experience exchanging new insights with our guests and getting to know different perspectives on programmatic-related issues that are unique to the Korea market.

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