Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Recap: Programmatic Connect SF

We ended the first month of the year in high spirits with Programmatic Connect San Francisco—the second in our Programmatic Connect series and the first in North America! The event happened last January 31st at The Proper Hotel.

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3 Tips to Optimize Your Retargeting Campaigns for 2019

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In 2019, retargeting is on the rise.

One of the programmatic trends we expect is wider use of retargeting given the growing importance of customer loyalty and the fact that it’s more efficient to retain customers than to acquire new ones.

If you’re an advertiser considering running retargeting campaigns this year, it is essential for you to know how to maximize your campaign’s performance to successfully drive growth. Below are  three tips on how you can optimize your retargeting campaign. These are based on best practices we’ve learned over the years through our experiences in running retargeting campaigns for our clients.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Predicting Lift with PSA Test Campaign

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Measuring campaign performance is essential to track your distance from your marketing goals. As such, the ability to quickly analyze the impact of your campaign strategies on audience conversion should be given emphasis. Check out our infographic below to learn how running a PSA test campaign helps you achieve optimum campaign performance. 

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Join MoPub and Aarki at Programmatic Connect San Francisco

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After a lively debut in London, MoPub and Aarki are bringing Programmatic Connect to San Francisco. We've invited experts from DraftKings, N3twork, and Zynga to join us for an afternoon of knowledge sharing and lively discussions.

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Programmatic Trends That Will Shape Mobile Marketing in 2019

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Mobile continues to change our digital lives. According to eMarketer’s latest research, among the 3.75 billion internet users worldwide in 2019, 86.2% will use a mobile phone to go online. Moreover, for the first time, over one-third of ad dollars worldwide will go to mobile in 2019. But are we taking advantage of mobile ecosystem’s rapid growth? Let’s look at some forecasts for 2019 which will take us closer to leveraging the industry’s full potential.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Read more ...

Creative Groups for Retargeting Success

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The new year presents a wide range of opportunities and challenges for mobile app marketers. According to a report by AppsFlyer, global app install ad spend is predicted to reach $64.1 billion by 2020. This means that launching and growing a mobile app requires powerful marketing campaigns. How advertisers can keep up depends on how well they are able to give their users exactly what they want at the right moment. Read on to learn how creative groups can help achieve optimum campaign performance.

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See you at PocketGamer Connects London!

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Europe’s biggest mobile games conference returns and Aarki is excited to join as a platinum sponsor. Distinctive short-form lectures aimed at providing insight and inspiration, honest panel sessions discussing best practices and advice, and intensive networking will again form the key ingredients of the PocketGamer Connects London recipe.

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Publisher App Category Age Targeting Now Available in Aarki Encore

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We continue to make improvements to our proprietary platform Aarki Encore and are excited to announce that Encore now supports publisher app age rating targeting. This update enables us to check the App Store age rating and target apps that are age appropriate, such as 13+ rated apps for some games and apps that have age requirements.

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