Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Grow Your Shopping App

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E-commerce is on the rise. According to research from Statista, mobile e-commerce sales worldwide are expected to hit $2.91 trillion by 2020. Other research shows that the amount of time people spent using shopping apps in 2018 grew by 45% compared to 2016. With clicks winning over bricks, now is the perfect time to step up your shopping app advertising. Read on for insights on how to grow your shopping app.

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Retargeting vs User Acquisition: Which Strategy Suits Your Next Campaign?


Despite your best efforts, sometimes users stop engaging with your app. This creates a dilemma: is it better to re-engage your lapsed users or to spend all your budget on acquiring new users? Read on to learn about the goals, similarities, differences, and creative strategies used for both User Acquisition and Retargeting strategies for a clear understanding of how to plan your next app marketing campaign.

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Bid Landscape Evolution: Q1 2019

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As the mobile programmatic industry rapidly grows, so does the number of bidders, causing app marketers to pay more attention to auction dynamics. Bid optimization and bid landscape inferencing are increasingly becoming crucial parts of the bidder strategy.

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Aarki Honored as Bronze Stevie® Award Winner in 2019 American Business Awards®


We are excited to announce that Aarki was named the winner of a Bronze Stevie® Award in the Fastest Growing Tech Company of the Year category in The 17th Annual American Business Awards®.

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Do's and Don'ts for Your First Retargeting Campaign


Running your first retargeting campaign can seem daunting. On your journey to rekindling the interest of your app users, knowing the basic do’s and don’ts can go a long way. Here’s the rundown on effective retargeting:

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Discussions at Programmatic Connect Seoul


The main goal of Aarki Programmatic Connect events is to create a casual atmosphere for interactive discussion on topics in machine learning and other technical fundamentals. While this is true for all Programmatic Connect events regardless of where they are held, no two events are the same. Programmatic Connect Seoul was like no other. It was a unique experience exchanging new insights with our guests and getting to know different perspectives on programmatic-related issues that are unique to the Korea market.

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Sequential Advertising for Campaign Success


Sequential advertising is a creative strategy that drives user action such as an install or purchase using the conversion funnel. This entails knowing the users and showing ads that best resonate with them at a specific point in time. Sequential advertising then can be seen as a form of storytelling where there is an introduction, rising action, climax, and conclusion. Read on to learn how you can apply sequential advertising to your future campaigns.

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What’s the Buzz Around Audience Optimization?


Source: AppsFlyer
By Danielle Nissan, Product Marketer at AppsFlyer

A basic audience strategy is simply not enough in today’s complex, highly competitive landscape. Users have become accustomed to receiving hyper personalized messaging relevant to their user journey, on the fly and in real time. If you don’t have a cross-platform and cross-device targeting strategy, you’re either missing out on sales or leaving money on the table, and who can afford to do that? And not using an advanced platform for measurement and attribution is a serious hindrance to your marketing efforts. But, don’t worry, we got you covered.

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Should You Use Audio Ads for Your Next App Marketing Campaign?


If you are in the mobile advertising industry, you have probably recently heard about audio ads. Compared with other ad formats sold through automation, programmatic audio has been slow to catch on but the trends are changing rapidly in mobile advertising. In this article, we will reveal the buzz around digital audio ads and the top three reasons to incorporate them into your 2019 strategy.

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Join Aarki for the ultimate MAU experience!


Aarki is sponsoring MAU 2019 and we’re excited to share the events we have prepared especially for you. Now is your chance to network with thought leaders and industry disruptors in a fun-filled evening - the Aarki way! 

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