Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Bid Landscape Evolution

By Igor Raush, Software Engineer

For the majority of its history, the programmatic advertising industry has accepted the second-price auction model as the gold standard for auctioning off inventory. Under this model, the bidder with the highest bid wins the auction but pays the second-highest price. This encourages each bidder to bid their break-even price, knowing that they are guaranteed to pay less.

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How to Leverage Programmatic for Your Retargeting Needs. Part 2: Creative Strategies

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Creative is the first thing users notice in an ad. Whether or not users will remember your ad message and take action greatly depends on how well they can relate to the creative. The right ad creative targeted to the right segment can make your app marketing campaign a hit. On the other hand, app marketers can lose huge opportunities with incorrect creative. Here we continue our blog series with the aim to give a clear understanding of how to leverage programmatic for your retargeting needs. In Part 1 of this blog series, we discussed how you can define segments in order to target users more precisely and reach those who are likely to have high lifetime value. Part 2 aims to zoom in on the best creative strategies for a shopping app per given segment.

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Usability Updates in Aarki Studio: Simplifying the Process of Creating Engaging Ads

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We are excited to announce usability updates in our proprietary creative platform, Aarki Studio, which aim to simplify the process of creating engaging and catchy creative ads.

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Aarki Wins “Best Client Services Team” award at The Wires by Exchangewire

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Aarki is delighted to receive the award for “Best Client Services Team” and a commendation for the “Best AdOps Team” categories at The Wires by Exchangewire. The awards ceremony happened on November 22, 2018, in London with leading advertising technology executives and professionals in attendance.

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Have You Optimized Your Ads for the Holiday Season?

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With U.S. online spending during the holiday shopping season expected to grow 14.8 % this year to reach $124.1 billion, far surpassing the 2.7% growth forecasted for brick-and-mortar locations, retailers need to both expand their ability to serve more consumers and position themselves to grab a larger slice of the holiday pie.

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Discovering the Best Performing Display Ad

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Display ads have the potential to increase brand awareness and return on investment (ROI) by serving users relevant ads, engaging with them, and making them realize the app’s value. For these things to happen, it is important to note that having a user-centered approach to the conceptualization of the ad is a must. Read on to find out what makes a display ad perform successfully and how you can ensure that your display ads help you hit your key performance indicators (KPIs) the best way possible.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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How to leverage programmatic for your retargeting needs? Part 1: Defining Segments

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Retargeting has been one of the most discussed topics in the mobile advertising industry in recent years. Although most advertisers have heard about this strategy, there are still a lot of misconceptions about how to better leverage programmatic for their retargeting needs.

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Aarki Ranked Number 19 Fastest Growing Company in North America and Number 4 in the Bay Area on Deloitte's 2018 Technology Fast 500™

Attributes 6,533 Percent Revenue Growth to advanced machine learning algorithms applied to mobile advertising.

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App Promotion Summit is Back - Join us in Berlin!

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Berlin’s leading app and mobile conference is back and Aarki is excited to join as the lead event partner and contribute a couple of amazing speakers to the App Promotion Summit lineup.

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