Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Answering Your Top Mobile App User Acquisition Questions

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Source: InMobi
By Matt Kaplan, Content Strategist at InMobi

Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business. Learn more.Here, we’ve compiled some of the top questions asked by mobile marketers on Quora and provided our answers on how they can differentiate themselves from the millions of apps they’re likely competing against.
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Aarki Wins “Best Advertising Rich Media Online Campaign” at the 2019 Internet Advertising Competition (IAC)

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The 2019 Internet Advertising Competition (IAC), hosted by Web Marketing Association honored Aarki with the “Best Advertising Rich Media Online Campaign” award for its User Onboarding for Huuuge Casino campaign.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

women-in-mobile-MeaganRalstonMany women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Event Recap: Mobile Mixer Jakarta

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We’re delighted to end the first quarter of 2019 in Southeast Asia with Mobile Mixer Jakarta. We partnered with Adjust to bring together mobile executives and spark conversations about solutions and growth opportunities for their programmatic app marketing campaigns.

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Creative Best Practices for Banner Ads

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Bigger does not necessarily mean better. An ad format that takes up a big portion of the mobile screen may be easier to notice but may be viewed as simply intrusive. A banner ad, which is the cheapest mobile ad format with the lowest cost per mille (CPM), may yield better conversions and overall campaign performance when well-executed, despite its small size. Read on to learn how to creatively work your way around banner ads.

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Trying Innovative Approaches & New Strategies to Creative

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In any business, one of the most basic dilemmas is the trade-off between the exploration of new possibilities and the exploitation of old certainties. And so it is in mobile advertising. Mobile marketers are often torn between trying different ad creative approaches to explore the best ways to achieve their campaign goals, or sticking with accustomed tactics.

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Aarki Encore Adds More Anti-Fraud Checks

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The rapid growth of the mobile app advertising market has led to a significant increase in mobile ad fraud and ad fraud sophistication. 

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Acquiring high LTV users through Suppression Lists: Case Study

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The mobile app ecosystem is growing towards acquiring high lifetime value (LTV) users. To keep up with the rapid pace of this change, app marketers need to find new and innovative solutions for solving new challenges.

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Branding Campaign Strategy

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An effective app marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs, or retain high lifetime value users, it pays to step up your branding game.

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