Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Are you heading to Game Developers Conference? So are we!


Aarki is attending Game Developers Conference (GDC) and we’d love to see you there! GDC is the world’s largest professional game industry event which allows industry professionals such as programmers, game designers, industry decision-makers, to join
for five days of lectures, expos, panels, and round-table discussions to talk on game development and to shape the industry’s future.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry


We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

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International Women's Day: The History, The Celebration and Aarki’s Contribution.


International Women’s Day has developed into a truly global celebration of gender equality and women’s empowerment. It’s a day when women are recognized for their achievements and contributions to society without regard to nationality, ethnicity, culture, economic status, or political views.

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Aarki Event Recap: Mobile Growth Summit & Kochava Mobile Summit

Along with the mobile industry’s rapid growth has come a proliferation of conferences that aim to help the sector learn, network, and thrive. Here are the highlights from two events Aarki attended in February - we loved and enjoyed both and both were worth every penny.

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Reactivation Strategy: Campaign Management


Acquiring high LTV users is a big challenge, and retaining and keeping them engaged is yet another. In fact, many apps are failing to maintain user interests and keep them interested for a long duration. Which has led to the increased use of retargeting strategies by many app marketers.

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Aarki Announces Integration with Unity


Aarki is pleased to announce its integration with Unity Technologies, creator of the world’s leading real-time development platform. Advertisers now have access to Unity’s massive in-app ads platform.

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Aarki Studio - Creative Design Suite

We have seen a major shift to programmatic buying with a focus on creative optimization over the last few years. Marketers are beginning to notice the impact of creative on ROI and on the overall success of an app marketing campaign. Keeping up with the dynamic changes in the industry, Aarki helps advertisers deliver superior app marketing performance through the unification of dynamic creative optimization and programmatic media buying via its proprietary creative platform, Aarki Studio.

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Aarki is Heading to Kochava Mobile Summit. See you there!


We are attending Kochava Mobile Summit on Feb. 14-16 and we’d love to meet you there! This exclusive event filled with two days of sessions and a day at Sandpoint’s snowy backyard, the Schweitzer Mountain Ski Resort, brings industry leaders together to share ideas and create opportunities.

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Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem

By Sergey Yengoyan, Software Engineer 

As the number of mobile apps continues to grow at a rapid pace, any dimensionality reduction method that helps decrease the size of a prediction model can improve performance.

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Creating and Uploading AppsFlyer’s Audiences To Aarki


The rapid development of more advanced targeting capabilities for mobile programmatic media buying has enabled marketers to target users on an even more granular level and AppsFlyer’s Audiences is among these advancements. It has made running data-driven mobile app marketing campaigns easier.

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