Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Studio - Creative Design Suite

We have seen a major shift to programmatic buying with a focus on creative optimization over the last few years. Marketers are beginning to notice the impact of creative on ROI and on the overall success of an app marketing campaign. Keeping up with the dynamic changes in the industry, Aarki helps advertisers deliver superior app marketing performance through the unification of dynamic creative optimization and programmatic media buying via its proprietary creative platform, Aarki Studio.

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Aarki is Heading to Kochava Mobile Summit. See you there!

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We are attending Kochava Mobile Summit on Feb. 14-16 and we’d love to meet you there! This exclusive event filled with two days of sessions and a day at Sandpoint’s snowy backyard, the Schweitzer Mountain Ski Resort, brings industry leaders together to share ideas and create opportunities.

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Using App Embeddings to Improve ROI Optimization Performance and Solve Cold Start Problem

By Sergey Yengoyan, Software Engineer 

As the number of mobile apps continues to grow at a rapid pace, any dimensionality reduction method that helps decrease the size of a prediction model can improve performance.

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Creating and Uploading AppsFlyer’s Audiences To Aarki

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The rapid development of more advanced targeting capabilities for mobile programmatic media buying has enabled marketers to target users on an even more granular level and AppsFlyer’s Audiences is among these advancements. It has made running data-driven mobile app marketing campaigns easier.

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See You at Mobile Growth Summit!

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Aarki is heading to Mobile Growth Summit on Feb. 7-8 and we’d love to meet you there! Mobile Growth Summit is a 2-day mobile marketing community conference featuring a world-class collection of thought leaders in growth marketing, engagement, retention, monetization, data science, and analytics.

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2018 Programmatic Predictions, Part 2: How Mobile Industry Will Shape Out

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Mobile apps have already changed the digital world we live in, and there’s still a lot more to look forward to this year as we continuously develop tools and strategies to make people’s lives more convenient. According to the latest research by eMarketer, in 2017 people spent 2.5 hours a day using their mobile devices, a jump of 10.3% over 2016. But have we been taking advantage of this rapid growth of the mobile ecosystem? Let’s look at some forecasts for 2018 which will take us closer to leveraging the industry’s full potential.

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Women in Mobile. Meet the women game changers in the mobile industry

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We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

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2017 Year Recap, Part 1: Challenges and Achievements

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It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

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Aarki Announces East Coast Data Center Expansion

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Aarki is pleased to announce the expansion of its data center footprint with the addition of a new facility in Virginia, which is the company’s third data center in the US and its fifth globally.

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(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

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