Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the women game changers in the mobile industry

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We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

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2017 Year Recap, Part 1: Challenges and Achievements

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It’s the beginning of the year, a great time to look back at what happened in 2017 and look ahead to what 2018 may have in store for us.

The mobile programmatic industry was a fast growing sector in 2017 and we saw a lot of advancements in technology and strategies for acquiring and retaining high LTV users. Nevertheless, we faced challenges which were an impetus for thinking wider, acting smarter, and finding better, more comprehensive solutions.

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Aarki Announces East Coast Data Center Expansion

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Aarki is pleased to announce the expansion of its data center footprint with the addition of a new facility in Virginia, which is the company’s third data center in the US and its fifth globally.

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(Chartboost) Fighting Ad Fraud: Jampp & Aarki Discuss the Future of Transparent Programmatic

Source: Chartboost

The programmatic landscape is constantly adapting to new ad tech needs and requirements. As programmatic buying has continued to introduce more complexities, Interactive Advertising Bureau (IAB) has tasked itself with designing “new procedures to bring more clarity to the byzantine digital ad-supply chain”. This new protocol is actively being developed within the IAB, which is accepting public comments until December 15, 2017.

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Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps (EMEA)

Most app marketers are running mobile retargeting campaigns to reactivate lapsed or existing users by driving them to re-install an app or complete post-install actions. According to a study by Adjust, retargeted users outperform new users when it comes to retention, events, and, most importantly, revenue events.

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It’s the Most Wonderful Time of the Year: How to Make the Most of It

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Gone are the days when holiday season sales were associated only with ringing cash registers. Digital clicks are becoming new signs of holiday shopping.

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Retargeting vs New User Acquisition: A Report from Adjust

Source: Adjust
By James Haslam, Content Manager

Recently, Adjust released a report detailing differences of user behavior between retargeted users, and those newly acquired. With Aarki, we’re below publishing an excerpt of the article. If you’d like to read more, you can find the whole article here.

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Employee Spotlight: Susan Khloyan

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What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we’ll feature a new team member every month.

Who’s in this month's spotlight?

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Aarki Announces Integration with ONE by AOL

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Aarki announces its integration with Oath’s ONE by AOL: Mobile platform, which helps publishers monetize their content while enabling advertisers to reach audiences at scale.

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The Rise of Playable Ads

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Mobile advertising continues to be an evolving industry with the rise of different ad formats. While app marketers across the world focus their KPIs on acquiring high-quality users, as opposed to prioritizing scale, playable ads are starting to take momentum on both acquiring high-quality users and scaling campaign performance.

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