Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

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Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

 
Source: Gamesauce
 
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.
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Aarki Event Recap: Casual Connect London and Mobile Growth Summit New York

The second quarter of 2018 was full of the kinds of insightful conferences the Aarki team enjoys. By attending these conferences, we were able to learn from and to network with other companies and industry experts. Below are the highlights of two events Aarki attended during the last two months.

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Retargeting Creative Strategy for Puzzle Games

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If you’ve been in the mobile industry for at least a couple of years, you’ll remember when the number of app users was considered the strongest pillar of success. But app marketing success goes beyond just a quantitative measurement. The real success in performance lies in measuring the long-term value of users over a lifetime and in the methods of keeping these users engaged.

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Reactivation Strategy: The Aarki Way

Gone are the days when advertisers were relying only on the install volume in analyzing campaign performance. As the mobile programmatic marketing industry continues to mature and develop, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

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Aarki Welcomes Two Vice Presidents of Sales

Aarki is pleased to announce and welcome Kim Carlson as VP of Sales, Americas, and Owen West as VP of Sales, EMEA, who will lead sales and strategic partnerships across Aarki’s growing global business.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

To acknowledge and give credit to women in the mobile tech industry, we continue our blog series featuring women, game changers in the mobile industry.

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CAAF Spotlight: How Aarki works to fight fraud

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With the aim of creating a more transparent mobile ecosystem where marketers pay only for the ads that are verified and drive real value, Aarki is investing in fraud detection and protection initiatives such as joining Adjust’s Coalition Against Ad Fraud (CAAF). Aarki’s VP of Product, Nicol Cseko, spoke to Adjust about ad fraud and our membership in CAAF.

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Meet Aarki at Mobile Growth Summit New York!

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Mobile Growth Summit New York is calling marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement, data science, and analytics! Aarki is pleased to be sponsoring the event this year. Join us and other experts on June 7th for a full day conference of learning and networking.

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Aarki is Heading to Casual Connect London. See You There!

CCLondon 2018

Aarki is pleased to be sponsoring Casual Connect London on May 29-31 and we’d love meet you there! This conference will bring together over a hundred leaders in established and emerging markets of the game industry to explore how the combination of innovation and creativity enables creating outstanding games.

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