Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

1_women-in-mobile_Kele-SongMany women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

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Cutting Edge Techniques for Ad Creatives: Creative Frequency

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An important part of running a successful app marketing campaign is knowing when to refresh your ad creative. If you show the same ad in a high frequency, your message may get lost and, as a result, users will abandon the app sooner than expected. One of the most effective strategies marketers leverage for fighting ad fatigue is ad creative refresh.

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Multivariate Testing: The Concept and Benefits

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Marketers are used to the fact that audience preferences are constantly changing. As users are swamped with more digital content, their expectations rapidly rise when selecting brands to engage with. The days of “one size fits all” or, in this case, “one ad fits all,” have ended. This challenges the mobile advertising industry to adapt methods, like multivariate testing, to target users with ads that align with their interests.

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Aarki Announces Integration with Appsumer

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Aarki announces its integration with Appsumer, a unified analytics platform, empowering marketers to make data-driven decisions on a daily basis.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry.

Read more ...

Nicol Cseko: Innovation In Ad Technology | Casual Connect Video

 
Source: Gamesauce
 
At Casual Connect Europe, Nicol Cseko (VP of Product at Aarki) gave a talk entitled Level Up Your App Marketing with the Power of Creatives. She advised others on how to take the performance of your mobile app campaign up a notch by leveraging data for creative optimization. She also gave insights into successes and failures for mobile app campaigns and answered why they had the outcome that they did. Learn how you too can optimize ad creatives using data and previous lessons to deliver significant improvements in ad performance. Please see the video below for the full talk.
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Aarki Event Recap: Casual Connect London and Mobile Growth Summit New York

The second quarter of 2018 was full of the kinds of insightful conferences the Aarki team enjoys. By attending these conferences, we were able to learn from and to network with other companies and industry experts. Below are the highlights of two events Aarki attended during the last two months.

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Retargeting Creative Strategy for Puzzle Games

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If you’ve been in the mobile industry for at least a couple of years, you’ll remember when the number of app users was considered the strongest pillar of success. But app marketing success goes beyond just a quantitative measurement. The real success in performance lies in measuring the long-term value of users over a lifetime and in the methods of keeping these users engaged.

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Reactivation Strategy: The Aarki Way

Gone are the days when advertisers were relying only on the install volume in analyzing campaign performance. As the mobile programmatic marketing industry continues to mature and develop, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

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Aarki Welcomes Two Vice Presidents of Sales

Aarki is pleased to announce and welcome Kim Carlson as VP of Sales, Americas, and Owen West as VP of Sales, EMEA, who will lead sales and strategic partnerships across Aarki’s growing global business.

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