Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

AgathaBochenekHeaderv2Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

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Creative Ideation for Refreshes

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Serving the same ad over and over again will eventually create ad fatigue no matter how good the ad is performing. As ad fatigue decreases click-through rates (CTR) and return on investment (ROI), it is important to know when to refresh your ad creative. Creative refresh, or the process of offering a new creative strategy to catch users’ attention, allows a mobile app to have higher conversion rates and better marketing performance.

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5 Best Creative Practices for App Retargeting

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With limited mobile storage space and millions of apps that users can choose from, the challenge of making your app stand out is ever present. It is one thing to get a user to download an app, and another to keep them engaged. So how can you face the challenge and keep your users engaged? The answer is having the right creative and retargeting strategy.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Read more ...

Aarki Exceeds ROI Goals by over 800% With Chartboost

Source: Chartboost

Aarki collaborated with Chartboost, one of the largest mobile games-based growth and ad monetization platforms, to publish a case study showing superior campaign results for a casual gaming app. 

By leveraging Chartboost's large user base of mobile gamers and high-quality inventory, Aarki was able to outperform the key performance indicators (KPIs) of the retargeting campaign. 

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Aarki Announces Integration with Narrative

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Data analytics and data management platforms have revolutionized the mobile advertising industry, allowing app marketers to deliver highly targeted messaging to their prospective users.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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Many women are now building a strong industry presence and taking leadership roles as the gender gap in tech industry leadership roles decreases.

To acknowledge and recognize their contribution and get to know them better, we continue our blog series featuring women game changers in the mobile industry. 

Read more ...

Meet Us at App Growth Summit SF

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Mark your calendars for a full day of learning and networking on October 25 at the App Growth Summit SF. Aarki is delighted to be sponsoring this event, which gathering mobile app industry leaders to discuss the retrospective analysis of 2018’s learnings, and projections for where to optimize growth strategies for 2019.

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Aarki Automates Adjust Audience Delivery

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Programmatic advertising continues to shift away from simply impressions to a more advanced audience-targeted approach. Adjust Audience Builder simplifies the process. We are excited to go deeper in our integration—automating Adjust audience delivery and audience updates to our buying platform. This allows advertisers to create customized user lists and push them directly to campaigns.

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Creative Analysis: The Impact of Optimizing Ad Elements on Campaign Performance

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Calculating the top performing ad—the “champion”—is easier if the best ad elements are determined. In order to show the impact of a single element on the campaign’s performance, we analyzed a programmatic advertising campaign for a casual game app over a period of two months. The objective of the case study was to find out which variant for a specific ad element would outperform the others.

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