Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


Follow us:  circle_twitter circle_linkedin circle_facebook

Are you ready for GDPR?

GDPR Banner

Have you heard of GDPR? If you haven’t, chances are you will soon.

The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.

Read more ...

Champion/Challenger Multivariate Testing

championvschallenger

The role of the ad creative in running mobile advertising campaigns cannot be overlooked. With the mission to keep creativity at the core of advertising, Aarki is sharing its knowledge and experiences to show how the right ad with the right creative can bring you high LTV users. Here are some of the processes that Aarki’s creative team undertakes for campaigns:

Read more ...

Women in Mobile. Meet the Women Game Changers in the Mobile Industry

Kayla Wilson_InMobi

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

Read more ...

Driving performance for a casual gaming developer with MoPub Inventory Packages

Aarki collaborated with MoPub, the leading monetization platform for mobile apps, to publish a joint case study showing the superior campaign results for a casual gaming app driven by targeting with MoPub Inventory Packages.

Read more ...

Women in Mobile. Meet the Women Game Changers in the Mobile Industry

TarikaHeader

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

Read more ...

Aarki Wins “Best in Category for Online Ads” at the 16th Annual Horizon Interactive Awards Competition

aarkihorizonbanner2

The Horizon Interactive Awards honored Aarki with the “Best in Category” award for Online Ads for its Gardenscapes Interactive Ad on April 2, 2018.  

Read more ...

Meet Aarki at Grow.co MAU in Las Vegas!

header1

Aarki is attending Grow.co Mobile Apps Unlocked (MAU) on April 25-26 and we’d love to meet you there! This acquisition and retention conference will bring together over 2000 leaders from top mobile brands with deep experience in mobile growth marketing for two full days of learning and networking.

Read more ...

Creative that Engages: Playable and HTML5 Animated ads

animatedVSplayable

User experience, one of the most important factors of a successful mobile advertising campaign, should never be underestimated by app marketers. We’re all tired of the static banner ads that pop up in the middle of the game and say nothing interesting and relevant. But mobile technology does not stand still and with the rapid development of app marketing strategies, new and more appealing ad formats are evolving. The choice between various formats depends on the target users and the campaign’s objective.

Read more ...

PMP vs. Open Exchange: Access a more exclusive, premium inventory with stable volume

Programmatic offers multiple ways for mobile app advertisers to find the right media inventory for their ads, one of which is Private Marketplaces (PMP).

Read more ...

Ad Creative in Retargeting Campaigns: With or Without Audio

header2v1.jpg

In today’s digital world, app marketers need to be savvy using every possible means to grab their target audiences attention and knowing each element in the creative ad that catches user’s interest leads the app marketing campaigns to success. In this article, we are going to determine the real value of the creative ad per audio type for retargeting campaigns. We analyzed the MRAID performance in Chartboost to know whether the creative ads with audio perform better than the creative ads without audio.

Read more ...