Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Announces integration with AppLovin

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Aarki announces its integration with AppLovin, a mobile marketing platform that provides marketing automation, allowing brands to acquire new consumers on mobile apps.

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Employee Spotlight: Milky Dapon

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What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we’ll feature a new team member every month.

Who’s on this month's spotlight? 

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AdColony Partner Spotlight: Aarki

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Source: AdColony

Programmatic continues to push mobile advertising forward toward new efficiencies and enabling better results for advertisers and developers alike. Helping AdColony push the programmatic envelope is Aarki, one of the premiere DSPs in the mobile marketplace, with a unique creative management toolset. Like us, Aarki is focused on the highest quality creative and making sure excellent user experiences go hand-in-hand with the programmatic marketplace.

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4 Tips on Using Creative to Win Quality Users

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By Kass Yboa, Associate Creative Director 

Are your ads giving the wrong idea about your app? Are your creatives getting you the installs but not the retention? Will only 24% to 29% of users re-engage with your app in the 24 hours after first use, as eMarketer states? Here are four tips to improve user retention through creatives.

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Webinar Recap: The Most Valuable Retargeting Strategies for Mobile Gaming Apps

Retargeting has become a buzzword since app marketers realized that engaging and retaining users with high lifetime value (LTV) is more efficient than having new users install their apps. As mobile advertising develops, so do retargeting strategies.

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Aarki Announces Integration with InMobi

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Aarki announced its integration with InMobi, a global mobile advertising and discovery platform that specializes in delivering the best ROI for mobile marketers.

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Aarki Announces Integration with AppsFlyer Audiences

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Running a data-driven mobile app marketing campaign doesn’t have to be difficult. The integration of data management and programmatic advertising platforms makes it easy for marketers to transfer and leverage data for their campaigns through a single API in seconds.

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A Comparison of Display Ad Formats: HTML5 Animated vs. Static

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Proper advertising is crucial for the success of any app marketing campaign. A wrong ad creative can drive potential high lifetime value (LTV) users away. Moreover, ad creatives also help app marketers grab users’ attention and drive them to take action, whether it’s installing an app, registering for an account, or making a purchase.

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(Chartboost) From Switzerland to the Philippines: Top Surprising Countries for Mobile ROI

Source: Chartboost
By Pepe Agell, VP of Corporate Strategy at Chartboost

The first sponsored ad on mobile was created by a Finnish news provider in 2000, sending news headlines through SMS. From those humble beginnings seventeen years ago, mobile ads are now a $101 billion market, accounting for 60% of all digital ad spend.

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Employee Spotlight: Igor Raush

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What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we will feature a new team member every month.

Who’s on this month's spotlight? 

Read more ...