Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Reactivation Strategy: The Aarki Way

Gone are the days when advertisers were relying only on the install volume in analyzing campaign performance. As the mobile programmatic marketing industry continues to mature and develop, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

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Aarki Welcomes Two Vice Presidents of Sales

Aarki is pleased to announce and welcome Kim Carlson as VP of Sales, Americas, and Owen West as VP of Sales, EMEA, who will lead sales and strategic partnerships across Aarki’s growing global business.

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

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We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

To acknowledge and give credit to women in the mobile tech industry, we continue our blog series featuring women, game changers in the mobile industry.

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CAAF Spotlight: How Aarki works to fight fraud

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With the aim of creating a more transparent mobile ecosystem where marketers pay only for the ads that are verified and drive real value, Aarki is investing in fraud detection and protection initiatives such as joining Adjust’s Coalition Against Ad Fraud (CAAF). Aarki’s VP of Product, Nicol Cseko, spoke to Adjust about ad fraud and our membership in CAAF.

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Meet Aarki at Mobile Growth Summit New York!

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Mobile Growth Summit New York is calling marketing professionals specializing in the areas of user acquisition, monetization, retention/engagement, re-engagement, data science, and analytics! Aarki is pleased to be sponsoring the event this year. Join us and other experts on June 7th for a full day conference of learning and networking.

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Aarki is Heading to Casual Connect London. See You There!

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Aarki is pleased to be sponsoring Casual Connect London on May 29-31 and we’d love meet you there! This conference will bring together over a hundred leaders in established and emerging markets of the game industry to explore how the combination of innovation and creativity enables creating outstanding games.

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Are you ready for GDPR?

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Have you heard of GDPR? If you haven’t, chances are you will soon.

The General Data Protection Regulation (GDPR) is a new set of laws aimed at enhancing the protection of European citizens’ personal data and increasing the obligations of organizations to deal with those data in transparent and secure ways. It applies not only to EU-based businesses, but also to all organizations outside the EU that collect and/or process the personal data of EU residents.

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Champion/Challenger Multivariate Testing

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The role of the ad creative in running mobile advertising campaigns cannot be overlooked. With the mission to keep creativity at the core of advertising, Aarki is sharing its knowledge and experiences to show how the right ad with the right creative can bring you high LTV users. Here are some of the processes that Aarki’s creative team undertakes for campaigns:

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Women in Mobile. Meet the Women Game Changers in the Mobile Industry

Kayla Wilson_InMobi

We might associate mobile tech with male executives and engineers, but there are many women in tech and executive-level roles who are now leading the industry.

Currently, women hold 31% of computing jobs, according to a study by CEB. And the good news is this number is set to continuously increase until the year of 2020.

Read more ...

Driving performance for a casual gaming developer with MoPub Inventory Packages

Aarki collaborated with MoPub, the leading monetization platform for mobile apps, to publish a joint case study showing the superior campaign results for a casual gaming app driven by targeting with MoPub Inventory Packages.

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