Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Aarki Announces Integration with Chartboost

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Aarki announces its integration with Chartboost, one of the largest mobile games-based growth and ad monetization platforms.

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Retargeting Optimization: Re-engage Your Lapsed Users

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App marketers used to focus on getting users to install their apps. As the industry continues to mature, engaging and retaining users with high lifetime value (LTV) has emerged as a more critical challenge.

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Aarki Announces Integration with AdColony

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Aarki announces its integration with AdColony to offer full-screen HD quality video ads to app marketers. Advertisers can access AdColony’s premium Instant-Play™ video SDK-based supply at scale via programmatic buying. AdColony’s Instant-Play™ technology delivers a better user experience by virtually eliminating video ad load time. Aarki has seen good ROI performance from this premium video supply.

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Employee Spotlight: Shushan Saribekyan

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What makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we will feature a new team member every month.

Who’s on this month's spotlight? 

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Scrubbing Now Available for Timeline

We are excited to announce this new feature, added to Aarki Encore, our proprietary mobile advertising platform that aims to simplify the process of creating engaging and catchy creatives.

Aarki Encore includes a visual timeline interface for managing animations. The new scrubbing feature allows advertisers to review the timeline at any point and see all animation elements, without needing to preview the animation. Scrubbing removes that extra step and makes it much easier to review and fine-tune animation without leaving the editor interface.

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Suppression List Case Study

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The mobile app ecosystem has always been dynamic. The app marketers’ key performance indicators (KPIs) for ad campaigns used to be measured by ad clicks and install volumes. As the industry continues to develop, LTV user acquisitions are now the measurement of campaign performance.

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The State of Programmatic Advertising in the U.S.

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Programmatic has grown to become a popular media-buying channel for advertisers across the globe. The diversified interests and behaviors of mobile users make it more difficult for app advertisers who are using traditional advertising ways to select, negotiate, and buy media that better optimizes ad performance.

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(MoPub) Rewarded Video Ads Drive Performance For Social Casino Advertiser

Source: MoPub

Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.

Aarki found that the engaging, user-friendly nature of rewarded video ads enabled them to drive success for these key objectives and meet the advertiser’s ROI goal. The advertiser also saw higher engagement rates from rewarded video compared to their 30-second skippable video ads. As a result, the advertiser doubled their rewarded video ad spend month-over-month. 

Read the case study below to learn more.

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Applaud - The Aarki Encore Podcast Episode 1: App Marketing with Encore

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Aarki Announces Its Integration With Smaato

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Aarki announces its integration with Smaato, a leading global real-time advertising platform for mobile publishers and app developers.

“We are very pleased with the great service Smaato provides to their DSP partners and are looking forward to scaling our partnership,” said Nicol Cseko, Director of Product at Aarki.

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