Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.


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Reigning in Data for Creative Optimization. Part 3: Conclusions and Summaries

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We continue the blog series by our creative director, Noel Perlas that we believe will give you a clear understanding on how Aarki understands the importance of creatives in mobile app marketing. In the previous part of this blog series we drilled deep into the process of building and optimising the creatives. The last, third part of the blog series, will zoom out the best techniques that work across all strategies.

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Aarki Announces APAC Data Center Expansion

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With the recent expansion of our data center in APAC, Aarki is becoming a dominant force in app marketing. This data center gives Aarki customers greater access to local programmatic media in Asia. Based on positive campaign results, our engineering is scaling this end point to meet the growing demand from customers.

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The Importance of Frequency Management

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A very effective approach to solve the ad fatigue problem is frequency management. Knowing when and with what frequency to show the ad proves to be an important factor in running a successful app marketing campaign. With frequency capping, you can limit the maximum number of impressions a user can see within a given period of time.

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Employee Spotlight: Aram Danielyan

Employee_Spotlight_Aram.pngWhat makes working at Aarki so special is being part of a team of exceptionally brilliant, ingeniously creative, and friendly people. To get to know more about our colleagues, we will feature a new team member every month.

Who’s on this month's spotlight? 

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Transfer Learning: An Approach for ROI Optimization

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CTR is loosely correlated with the quality of users. As a result, training models to optimize for clicks can lead to achieving high CTR but poor ROI. Transfer learning is one approach to optimize for quality users.

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Reigning in Data for Creative Optimization. Part 2: Organize, Iterate and Challenge

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We continue the blog series by our creative director Noel Perlas that we believe will give you a clear understanding on how Aarki understands the importance of creatives in mobile app marketing. In Part 1 of the blog series we discussed broadly how our process works in optimization of creatives. In Part 2, we will dive into the details of how our creative team tests and optimizes creatives.

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Successful User Acquisition Strategies for Social Casino Games

Social casino apps have grown tremendously to become highly profitable. They have gained popularity across a wide range of audiences. According to Eilers Research, the social casino gaming market is expected to generate $4.4 billion in revenue this year.

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Employee Spotlight: Arlene Sevilla


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What makes working at Aarki so special is being part of a team of exceptionally brilliant,
ingeniously creative, and friendly people. To get to know more about our colleagues, we
will feature a new team member every month.

Who’s on this month's spotlight? 
Read more ...

Industry Hot Topics, Challenges, Predictions by Sid Bhatt

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Aarki’s CEO has taken part in the series of interviews featured by MoPub (the leading in-app mobile programmatic exchange, owned by Twitter) and shared his thoughts on hot topics and trends.

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Dynamic Creative Optimization Set for Mobile Adoption

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Source: AppsFlyer

If you haven’t heard about the latest acronym drawing increased attention in the mobile advertising space, now would be a good time to surface it. I’m talking about DCO, or Dynamic Creative Optimization, and its role in the mobile programmatic marketplace. DCO has been around for quite a while on desktop, but mush less so on mobile. With improved HTML5 rich media and multivariate testing capabilities, this reality is changing.

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