Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Dominating the App Market with Your News App


Technological innovations have made information easier than ever to access. News now spreads around the world in seconds via various channels. One of those channels is mobile apps. Research on app usage and habits found that 88% of smartphone users have at least one news and weather app on their mobile phone, and smartphone users spend 41% of their total digital time on news apps.

As the app market continues to grow, mobile marketers need to know how to stand out to mobile users. One approach is to catch their attention with a distinctive creative strategy. A mobile marketer who knows the behavior, perceptions, and demographics of their users will have the upper hand on the creative strategy of their campaign, allowing them to design an ad that is specific to their target audience.

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Make Your Next Retargeting Campaign a Hit

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When run correctly, mobile retargeting is a powerful strategy to win back lapsed users. Our previous article covering the do's and don'ts for your first retargeting campaign explains the basics. In this article, we are offering an in-depth focus on the best practices for running a retargeting campaign. 

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The Rise of Casual Gaming Apps


Mobile gaming apps consistently dominate the app market. According to MediaKix, there are 2.2 billion mobile gamers worldwide. As the largest app category, it’s no surprise that it could reach 60% market share of consumer spending by the end of 2019. For this article, we take an in-depth look into casual gaming apps. 

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Mobile Growth Summit Canada is Returning. We Can’t Wait to Meet You There!

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Mobile Growth Summit Canada 2019 is just around the corner and Aarki is one of the event’s platinum partners! 

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Flashy vs Simple Ad Performance

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Mobile advertising has come a long way since simple banner ads on mobile screens. With the latest creative strategies that aim to enhance the user experience, mobile ads have become more relevant to the audience's expectations. 

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Strategies for Creative Iteration


Audience preferences are constantly changing. The more users are swamped with digital content, the more their expectations increase when choosing brands to engage with. Mobile marketers are constantly challenged to fully understand, test, and optimize creative ads to ensure that targeted users see the best possible variant. Champion/challenger testing is a proven method that allows marketers to target users with ads that align with their interests.

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Rewarded vs. Non-Rewarded Video Ads: Which Will Come Out On Top?

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Mobile video ads are here to stay and will continue to be a significant audience engagement strategy. There are currently 2.7 billion smartphone users in the world, and 187 million of those are mobile video viewers in the US alone. Even with those immense numbers, it’s still important to cater to your audiences’ preferences. User behavior shows that rewarded ad content, such as videos, are becoming a preference, according to 75% of consumers.

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Benefiting from Creative Personalization: User-Level Attribute

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There have been many recent advancements in targeting capabilities, opening marketers to a new set of creative possibilities. Gone are the days when knowing only the demographics of your target audiences was enough to show them relevant creative ads. Users have become more demanding and ad creatives need granular-level personalization to be successful.

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Save the Date with Aarki for Grow Commerce New York 2019

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Grow Commerce is coming to New York and Aarki will be one of its sponsors!

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Avoiding Ad Fatigue with Meta Creatives


The possibilities for creative concepts are endless. With so many techiques to focus on, including audience segmentation, real-world events, app updates, current news, and trends, ad fatigue is certainly avoidable. Strategic and imaginative ads are the key to winning audiences’ attention. One creative concept that can benefit your campaigns is meta ads.

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