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Future of adtech, today.

Better optimize your campaigns using the power of big data and machine learning.


Big data analytics.

In the data rich environment of programmatic media, the key challenge is about using the data to deliver meaningful results.

Aarki's global datacenters listen to over 300,000 queries per second coming in from all the 13 major exchanges. This data is then used to construct predictive user models and implement targeted bidding all within a fraction of a second. As a result, you get better quality users at a lower cost. 
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Multivariate creative testing.

Bring us your best ad creative or let us develop one for you.

Using multivariate testing, we automatically generate thousands of variants of the baseline creative within your desired constraints. The best performing creative is quickly identified using dynamic creative optimization. This unique technology provides you the assurance that your media always gets the best performing creative.

Rule-based ad serving.

Rule-based ad serving allows Aarki media buyers to dynamically serve ads based on date, day, time, share of volume, location, and a host of other parameters. Using machine learning based as well as heuristic rules, the team filters out media and situations that are likely to underperform. As a result, you get a high volume of good quality users. 
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BIG DATA
ANALYTICS

Real-time user models
Fast insights into historical data
In-depth analytics

MULTIVARIATE CREATIVE TESTING

Automated variant generation 
Multivariate experimentation
Dynamic creative optimization

RULE-BASED
AD SERVING

Serving by location
Creative variant scheduling
Serving by internet speed