Acquire New Adventure Game Users!

User Acquisition Campaign

Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?

Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.

Here is how to win with programmatic media for your user acquisition campaigns.


Campaign Startup Process

Campaign-Setup3

The Challenge

The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for an Adventure game app.


Performance Results

19%

Decrease in Cost-Per-Install
(CPI)

12%

Increase Click Through Rate
(CTR)

22%

Increase in Install Rate
(IR)

531%

Increase in Return on Investment
(ROI)

 

Creative Iterations

v2-ua-display-adventure-ad
Display Ad

ua-vieo-adventure-ad
Video Ad

Key Takeaways

A user acquisition campaign for an adventure app showed promising results particularly with the ROI it had reached during the campaign period. The ROI had surpassed its goal by 333% or 22x more than the key performance metric that was set. In terms of platforms, results were similar for both iOS and Android. Though, iOS saw better ROI compared to Android.

When it comes to creative performance, video ad format trumps display ads as it has a higher ROI and as well as a lower CPI. It depends on the platform you’re running your ad creative for since display ads saw higher performance for amongst Android users. This means that there is no one strategy that will work for all app campaigns. Keep testing different strategies and see what suits your mobile app to reach success!

Benefits of Acquiring New Users with Programmatic Media

low cost icon

Reduce the cost per acquired new users

scale icon

Scale the user base with a lower churn rate

value users icon

Boost lifetime value of mobile game users


Did You Know?

15.5%
Penetration rate of adventure app among smartphone users in 2018

$0.50
Revenue per active user of an adventure app in 2018

71 mins
Average time spent per day of an active adventure app user in 2018

Reengagement

  • Re-engage your lapsed high lifetime value (LTV) users, profitably and at scale.

  • Define user segments based on user attributes such as spend and features used.

  • ML models predict user’s post-install in-app behavior.
  • Update your target audience by excluding reactivated users.

  • Drive higher engagement and prevent ad fatigue with hyper-personalized creative.

     Read More

Insights

 

 

Ready to grow and scale your user base?