Did you know that approximately 45% of mobile content is outside self-attributed networks like Facebook, Google, and Snap?
Mobile programmatic inventory allows you to find good users while they are playing or consuming other content in apps. If you're not yet utilizing mobile programmatic buying, you could be missing a large audience of potentially good users.
Here is how to win with programmatic media for your user acquisition campaigns.
Campaign Startup Process
The app publisher looked into acquiring highly engaged users and generating high ROI and optimal CPI for an Adventure game app.
Decrease in Cost-Per-Install
Increase Click Through Rate
Increase in Install Rate
Increase in Return on Investment
A user acquisition campaign for an adventure app showed promising results particularly with the ROI it had reached during the campaign period. The ROI had surpassed its goal by 333% or 22x more than the key performance metric that was set. In terms of platforms, results were similar for both iOS and Android. Though, iOS saw better ROI compared to Android.
When it comes to creative performance, video ad format trumps display ads as it has a higher ROI and as well as a lower CPI. It depends on the platform you’re running your ad creative for since display ads saw higher performance for amongst Android users. This means that there is no one strategy that will work for all app campaigns. Keep testing different strategies and see what suits your mobile app to reach success!
Benefits of Acquiring New Users with Programmatic Media
Reduce the cost per acquired new users
Scale the user base with a lower churn rate
Boost lifetime value of mobile game users