Re-Engage With Lapsed Adventure App Users!

Reactivation Campaign

Reactivating your mobile user base is a key strategy to maintaining the longevity of your app. Using mobile programmatic media, you can target previous users of your app to do a specific action or become active app users again. Whether these users haven’t opened their app in a given period or have uninstalled the app, the goal is to re-engage these previously active users.

Segmentation Strategy

Audience segments are one of the most important pillars in retargeting campaigns. User segments based on historical behavior, such as spend and days lapsed, are used to inform ad messaging to retarget users. The creative ads are tailored to targeted segments. Each intersection list is a Targeting Group with a corresponding Creative Group.

In an Adventure game app, you can tier your audience segments based on spend level and last open. We'll work with you to create an ad strategy that is optimized for high engagement.


new_New Segmentation Strategy Design


The Challenge

The app publisher needed a retargeting partner to reach users who have stopped engaging with their Adventure app. Additional requirements included: support for multiple ad formats, global market scale, various devices for ad display, and creative personalization.

Performance Results

12%

Decrease in Cost-Per-Reactivation 
(eCPR)

974%

Increase in Return on Investment
(ROI)

34%

Increase in Click Through Rate
(CTR)


Creative Iterations

rt-display-adventure-ad
Display Ad

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Video Ad

Key Takeaways

We’ve analyzed a retargeting campaign for an adventure app that ran on iOS and Android platforms. Based on the results, Android adventure app users are more likely to re-engage with the app once again when served an ad. It showed higher conversion, install, and click through rates and as well as a high ROI and optimal eCPR.

In terms of creative strategies, showing popular gameplay to lapsed users catch their attention the most. It reminds them of why they enjoyed the adventure app in the first place. When it comes to ad formats, display ads rose to the top. It resulted in a lower eCPR and a better ROI in the campaign.

You can contact us to learn more on how to leverage a mobile app campaign to reach your KPIs and perform at scale!


Benefits of Engaging Lapsed Users

Group 13

Drive more
engagement

Retention Icon

Boost retention

value users icon

Gain more high
lifetime value users


Did You Know?

3.2%
Retention rate of adventure game app users in 2018

120K
Total number of adventure apps as of February 2020

$0.50
Revenue per active user of an adventure app in 2018

Group 248

 

About Aarki

Aarki helps companies grow and re-engage their mobile users, using machine learning (AI), big data, and engaging creative. We strive to deliver performance at scale across different marketing objectives to meet the target return on investment.

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Our data offer deep insights into user intent and usage habits. To drive performance, we activate our data assets through proprietary machine learning algorithms and engage users in real time with personalized creative.

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For more information, please visit www.aarki.com or follow us on Twitter: @aarkimobile.

Insights



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