Read thought provoking articles on the use of machine learning for improving mobile app marketing performance.

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Mobile, The Gaming Hero

There is no doubt that the gaming industry has found its hero in mobile. Not only is the volume of mobile games scaling rapidly in both the Apple iOS and GooglePlay stores, the revenue from these mobile games had overtaken that of gaming consoles as of last year. With both the amount of mobile games and their revenue only expected to increase over the next few years, it’s no wonder that all eyes are on mobile gaming.

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