Retargeting aims to re-engage active users and retarget lapsed users, whether they have uninstalled your app or not. This strategy can be used as a defense to prevent users from lapsing, by identifying users at risk of churn by measuring engagement rates. Retargeting also helps you boost your user engagement by retargeting active users and encouraging them to perform new and specific actions.
Why is retargeting important?
The country’s top mobile marketing agencies discuss the importance of retargeting in Japan.
The perception of retargeting in Japan, and why it’s important
The differences in mobile marketing between Japan and the rest of the world
Retargeting trends and countermeasures